Alfamart went from one to nearly 5,000 stores in just over a decade, and it’s not slowing down.
Alfamart may specialize in minimarts but there’s nothing mini about the business. Targeted at the low to middle classes, the chain has blossomed from one store in 1999 to 4,863 outlets across the islands of Java, Makassar, Bali and Lampung, as of February 16. Parent company PT Sumber Alfaria Trijaya should book Rp 18 trillion of revenues this year, up from Rp 14.5 trillion in 2010, with profit projected to grow to Rp 400 billion from Rp 250 billion, according founder Djoko Susanto, who is president commissioner. Continue reading