Indonesia ad spending grow 24%

Advertising spending in Indonesia has grown 24% in Q3 2011 compared to the same quarter last year, reaching more than $2 billion or nearly half of $5 billion the regional spent, according to global media and information company Nielsen.

Compare to the Southeast Asia region, Indonesia experienced the most notable increase in advertising dollars spent in quarter three, followed by the Philippines (+15%) and Singapore (+10%). Continue reading

33 Tahun simpan saham Unilever dan Bayer

Beli dan jual saham dalam sehari adalah hal yang lazim bagi pemegang saham. Horison investasi jangka pendek yang diadopsi banyak pemegang saham domestik ini pun tak ayal mengidentikkan investasi saham dengan istilah ‘main saham’. Tapi, menjadi tidak lazim bagi Meutia Farida Hatta Swasono yang sudah 33 tahun menyimpan baik-baik saham PT Unilever Indonesia Tbk dan PT Bayer Indonesia Tbk sejak 1973. Menteri Negara Pemberdayaan Perempuan itu memegang dua saham tersebut bukan karena menginginkan dividen yang lebih besar, melainkan tidak mengerti bagaimana berdagang saham di bursa. Continue reading

Natural Beauty

Martha Tilaar has spent forty years convincing Indonesians that her products and services are just as good as any import.

Martha Tilaar. ©Ahmad Zamroni/Forbes Indonesia

Martha Tilaar’s first salon was called Martha Salon. It combined the latest imported technology, such as air conditioning, with Indonesian-made bamboo furniture. It was a choice of necessity, since Martha had only Rp 1.2 million in startup funds. “After buying the equipment, I ran out of cash. The furniture was made from bamboo because I couldn’t afford anything else. All the equipment was imported from the U.S. My first salon was a unique innovation, a blend of modern and traditional,” says Martha, 73. Continue reading